Dietary Guidelines for Americans, 2020-2025

Every five years, USDA and HHS release the Dietary Guidelines for Americans. This foundational resource provides the latest, science-based nutrition advice to help people make healthier choices and prevent diet-related diseases. For the 2020–2025 edition, Urban Emu was selected to help transform dense but essential content into an engaging, accessible 164-page book and set of companion materials that could be used by health professionals, educators, and agencies across the country.

Making Nutrition Information Easier to Consume

We led discovery workshops to understand better how professionals and the public navigate nutrition information. Using those insights, we developed a clean, modern design system that supported the content’s structure and tone. We created a cohesive brand identity, redesigned the editorial layout for clarity, and used photography, illustrations, and infographics to help make guidance more straightforward and easier to understand.

Results

• 164-page Dietary Guidelines book designed for clarity and usability
• A custom brand system that unified companion materials
• Visual storytelling strategies that helped make nutrition guidance look relatable and straightforward.