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Creating connections: UX and public relations

Written by: Urban Emu

The value of user experience (UX) design isn't confined to digital products, though technology is where the practice gained prominence. The most successful business enterprises are integrating UX along the line, and public relations and communications are no exception.

Creating connections: UX and public relations2022-12-01T20:08:40+00:00

Top three trends in predictive analytics in 2019

Written by: Urban Emu

You've heard about the Internet of Things (IoT). Yet, less talked about is the power of predictive analytics and how it can drive user experience (UX) across multiple channels. In 2019, we'll see the rise of technological complexity. The right user experience can simplify that complexity.

Top three trends in predictive analytics in 20192022-11-08T20:54:52+00:00

Start playing games: Four gamification strategies to boost engagement

Written by: Urban Emu

Looking for ways to get customers to spend more time with your brand? No matter what your business model, gamification can boost engagement. Once you know a few basic principles, you’ll get your audience more active on your website, social media, and more.

Start playing games: Four gamification strategies to boost engagement2023-08-26T06:27:08+00:00

A look forward at personalized digital design trends

Written by: Urban Emu

Given that we live in a world in which finding ways to cater to customers is vital to the success of your business, UX design is a forward-thinking way to attract and maintain your customers. Let's take a look at how UX design is helping to pave the way for other innovative digital products.

A look forward at personalized digital design trends2022-11-08T21:12:43+00:00

Double diamond design process

Written by: Daria Vander May

When it comes to product development, there is an important distinction you need to make: either design the “right” product, or design products right. In a day and age where consumers have nearly limitless access to goods on the market, it falls on the user experience designer to design something that will stand out.

Double diamond design process2022-11-08T21:17:41+00:00

Why it’s time to focus on customer experience

Written by: Urban Emu

In the past, it was enough for companies to design great products to bring in customers. The concept was simple: you create something great and give people access to it — and they're going to want to buy it. Times have changed.

Why it’s time to focus on customer experience2022-12-01T21:45:39+00:00

The future of UX design

Written by: Urban Emu

In the future, almost every device will be smart. We’ve already seen a huge proliferation of smart devices – from smart printers to smart refrigerators, as part of the Internet of Things (IoT) trend. So, what's around the corner?

The future of UX design2022-12-01T21:53:16+00:00

What are some of the key CX challenges businesses face today? Here are some ways to solve them.

Written by: Urban Emu

Thanks to technology, we have created an on-demand world that consistently delivers personalized communications and experiences to customers. Customer expectations have been raised as a result — and people now expect to have consistently outstanding experiences across the board when they interact with a brand.

What are some of the key CX challenges businesses face today? Here are some ways to solve them.2022-12-01T21:58:34+00:00