Copywriter

Urban Emu seeks a savvy Copywriter to join its growing team supporting a diverse set of clients. The Copywriter position is an opportunity for a creative writer to work closely with a cross-functional team at Urban Emu and directly with clients to support campaign development, message and materials development, and writing. The position will focus primarily on Federal agencies and B2C and B2B clients, mostly in the health and nutrition space.

Responsibilities include:

• Write compelling content for a variety of channels and products (print, web, advertising, social, marketing materials, pitch decks, and style guides)
• Create compelling ad copy, landing pages, and marketing campaigns
• Create key messages and brand language guidelines, as needed
• Produce well-written, inclusive content that follows SEO and plain language standards
• Collaborate with strategists, designers and creative teams
• Communicate internally and with clients, participating in calls and brainstorms
• Define key messages and brand voice for external communications
• Support business development and marketing efforts, as needed
• Use a customer focus in all teamwork and collaboration efforts
• Conduct thorough research on client industries, target audiences, and competitors to inform content strategies
• Contribute to developing content strategies that align with the client’s marketing objectives and target audiences, including monthly content calendars
• Review and edit content for grammar, style, and accuracy, maintaining a high level of quality assurance
• Help concept and create spec creative solutions for new business pitches
• Ensure timely delivery of projects while managing multiple assignments concurrently

Qualifications:

• Superior editorial, writing and proofreading skills
• Creativity and a keen eye for detail
• Comfort and experience working with clients and teams of various backgrounds
• Familiarity with keyword research, SEO copywriting best practices and plain language guidelines
• Prior experience with social media, content marketing and ad copywriting
• Work with others in a positive, courteous, and professional manner
• Detail oriented and flexible
• Ability to work independently and multitask across projects, setting priorities and managing time effectively
• Strong portfolio showcasing diverse copywriting projects across various platforms
• Familiarity with digital marketing trends and platform
• Proficiency in Microsoft Word, PowerPoint, Google Docs, and Google Slides

Education and Experience:

• Bachelor’s degree in Communications, Marketing or related field
• Minimum 4-6 years of experience in copywriting, advertising, and marketing
• Preferred Skills and Experience:
• Prior experience at a marcomms agency
• Experience working with federal agencies
• Interest in health promotion and public health communications