Converge is New Jersey’s first Coworking space.
We recently had the privilege of developing the brand for the first coworking space in New Jersey and the first in the country to enter into a partnership with a University. Founded by Steve Guberman of Fifth Room Creative.
Naming the space “converge” demonstrates cooperative collaboration that exists within a community of creatives, entrepreneurs, scientists, educators, non-profits, students and more. The identity emphasizes stability, transparency and a dimensional perspective that will influence an open, friendly and inspiring environment.
Services: research, creative direction, design, brand development, strategy, naming
Awards: Gold Jasper Award (JSPRAA)